Job Location

Atlanta, Georgia

Description

Big Green Egg is seeking a highly motivated and experienced Event Activation Manager to create unforgettable brand experiences. This role involves improving brand tasting demos, managing the execution of our annual EGGtoberfest event, supporting regional market-level activations, and overseeing the event component of strategic partnership activations. The ideal candidate will thrive in a dynamic environment and be passionate about delivering high-quality consumer and trade events that enhance our brand’s presence and engagement.

Responsibilities

• Lead the planning, coordination, and execution of Big Green Egg’s presence at consumer and trade events, ensuring seamless operations and a standout experience for attendees.
• Oversee all aspects of EGGtoberfest, from concept development to post-event analysis, ensuring it meets Big Green Egg’s standards of excellence.
• Collaborate with cross-functional teams to integrate brand messaging and product highlights into all consumer events.
• Coordinate logistics, vendor management, and on-site operations for EGGtoberfest, delivering a world-class event that engages the EGGhead community.
• Drive promotional efforts to maximize event attendance and media coverage.
• Create and manage an event feedback loop process with distributors and dealers.
• Support regional market-level activations to boost brand presence and support dealer sales efforts.
• Assist with event logistics, planning, co-op budgeting, and coordination to ensure successful outcomes.
• Build strategies for class experiences (physical and virtual) and partner with chefs, retail teams, and volunteers to execute them.
• Develop class playbooks and toolkits to empower distributors and dealers in facilitating class experiences.
• Oversee the end-to-end management of brand activations, ensuring projects are delivered on time and within budget.
• Act as a brand ambassador, ensuring all events reflect Big Green Egg’s commitment to quality, innovation, and community.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in brand activation, event management, or experiential marketing.
• Proven experience managing large-scale events, including EGGtoberfest.
• Strong understanding of brand strategy and event execution principles.
• Excellent project management skills with the ability to handle multiple projects.
• Exceptional communication, negotiation, and relationship-building skills.
• Willingness to travel and work non-traditional hours as needed for events.

Preferred Qualifications

• Experience with outdoor cooking or lifestyle brands.
• Knowledge of digital marketing and social media integration in event planning.
• Proficiency in event management software and CRM tools.

Working Conditions

The role may require frequent travel and flexibility in working hours, including weekends and evenings, depending on event schedules.

Our Pledge to Fostering an Inclusive and Safe Workplace

Big Green Egg pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

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