Culinary Engagement Strategist
Location: Atlanta, GA
You will have the responsibility of analyzing and managing our culinary influencer group (“Team Green”), our corporate and US social media channels, and fostering a community of chefs and restaurants who cook on EGGs in the US. You will use your exceptional leadership and communication skills to inspire and motivate, while utilizing CRM and social media platforms to maintain and grow our community.
Manage content and provide leadership to our social media channels, culinary influencers (“Team Green”) and culinary partners.
Use CRM tools to track, analyze, and report on community metrics.
Develop and implement community engagement strategies through social media platforms.
Organize and host community events, both online and offline.
Collaborate with other departments to share community feedback and insights.
Resolve any community-related issues in a timely and respectful manner.
Develop and maintain ownership monthly social calendars, aligning with larger Brand strategy and Marketing/Sales calendars, as well as crafting and implementing effective social media marketing techniques to reach and engage current customers/followers and potential customers/followers.
Collaborate with community and influencer teams on creator engagement and amplification opportunities and programs.
Define social media performance metrics for campaigns and organic content, provide real-time and post-mortem analysis of those in-flight, and recommend areas for improvement.
5+ years of experience working in social media marketing, preferably supporting manufacturing, hospitality or retail
Proficient in enterprise-level social media publishing and analytics tools, such as Sprinklr, Khoros, Talkwalker, Spiketrap, etc.
Experience working with integrated and agency creative services teams
Experience with leading digital and social media and creating platform-specific strategies, specifically Twitter, Instagram, Facebook, TikTok, Reddit, YouTube, and Twitch.
Physical Work Requirements:
Sedentary Work involves exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.
Our Pledge to Fostering an Inclusive and Safe Workplace:
Big Green Egg: pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.
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