Associate Digital Marketing Manager

Location: Atlanta, GA

 

About Big Green Egg:

At Big Green Egg, we’re not just the best Kamado grill on the market; we are a lifestyle brand dedicated to enhancing outdoor entertaining. The Big Green Egg believes in bringing families, friends and neighbors together to cook over live-fire. Our “Egghead” community of loyal fans create memories with the delicious and diverse food they can prepare on their Eggs. With a rich 50-year history and a strong presence as an iconic brand in the outdoor kitchen industry, we are committed to providing our customers with premium products and a seamless experience, both online and offline. We offer a fun work environment, with lots of food and BBQ (of course!), as well as competitive benefits, including a 401(k) match, medical and life insurance, to name a few.

Job Overview:

Big Green Egg, the world’s leading producer of premier outdoor cooking systems, is seeking an Associate Digital Marketing Manager to drive growth marketing efforts. This role focuses on leading digital growth strategy, paid media strategy, and CRM strategy to engage and optimize digital performance, and deliver business results while ensuring efforts drive traffic and sales through our trusted dealer partners. With 3-5 years of experience in a digital-first environment, the ideal candidate is data-driven, collaborative, and skilled at creating strategies that balance direct brand engagement with support for our dealer ecosystem.

Key Responsibilities:

Digital Media & eCommerce Strategy

  • Support development of performance-driven digital strategy to increase sales, brand awareness, and customer engagement.
  • Execute digital campaigns to support overarching marketing initiatives and goals
  • Partner with eCommerce and marketing teams to optimize website traffic, conversions, and customer acquisition.
  • Collaborate with the sales team and distributors to ensure digital efforts complement and support the dealer network.
  • Lead the implementation of SEO, SEM, and other marketing strategies to maximize online reach and ROI.

Paid Media Strategy

  • Plan, execute, and manage paid media campaigns across channels (e.g., social, search, display, video) in partnership with media agency partner.
  • Proactively evaluate paid media campaigns to identify areas of opportunity (e.g. new channels, audiences, landing page experiences)
  • Collaborate with creative teams to develop compelling ad content tailored to target audiences.
  • Monitor campaign performance and provide actionable insights to continuously improve KPIs.

Retention / Loyalty Strategy 

  • Lead the development and execution of CRM strategies, including email marketing, automated workflows, and loyalty program.
  • Utilize data segmentation to deliver personalized customer journeys that drive engagement and retention.
  • Analyze CRM performance and report on key metrics, leveraging insights to refine strategy.

Collaboration & Analytics

  • Work cross-functionally with creative, product, and sales teams to align digital marketing efforts with broader business objectives.
  • Leverage analytics tools to monitor digital performance and provide reports on campaign effectiveness.
  • Stay current on digital trends and technologies, applying innovations to Big Green Egg’s strategies.

 

Qualifications

  • Bachelor’s degree in Marketing, Digital Media, Business, or related field.
  • 3-5 years of experience in digital media, CRM, or growth marketing roles, preferably with consumer brands or in eCommerce.
  • Strong knowledge of paid media platforms (e.g., Meta Ads, Google Ads), email marketing tools, and CRM platforms (HubSpot).
  • Proficient in analytics platforms such as Google Analytics, and familiarity with reporting tools like Power BI.
  • Experience managing digital campaigns from strategy to execution, with proven results in driving growth.
  • Strong analytical mindset with the ability to interpret data and make informed decisions.
  • Passion for outdoor cooking, grilling, and the Big Green Egg community.

Apply for this Job

Big Green Egg is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics.

Big Green Egg is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at:  [email protected]

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