Big Green Egg Is Now a Purpose-Driven Company Committed to Making a Difference in the Lives of Children Around the World
From humble beginnings almost 50 years ago, the Big Green Egg has grown into an internationally acclaimed lifestyle brand, known for its iconic and wildly successful green egg-shaped outdoor cooker. The Big Green Egg has always attracted a loyal community of independent dealers, grillers, chefs and fans around the world, and supporting this communityhas been a key aspect of the company’s business mission.
CEO Ardy Arani is well aware of the Big Green Egg’s status as an iconic brand. As he led the company for over a decade, he knew that Big Green Egg could stand for more than just being the very best product of its kind. Arani’s goal is for the company itself to be just as iconic and well known as a positive force in the communities where Big Green Egg does business, and he and Big Green Egg founder, Ed Fisher, agree that the legacy of the Big Green Egg brand can go far beyond the product itself.
In furtherance to this goal, going forward the Big Green Egg will operate as a “purpose–driven”company, using company profits to fund and support the efforts of charitable initiatives focused on children in–need in the more than 50 countries where our products are sold. In every part of the world, there are children who are living in sobering and terrible situations, and with the resources the company has at hand, we will strive to make a positive impact. This is the future of the Big Green Egg – same company, same great products, same everything – except that now we are working for the benefit of others.
Big Green Egg will specifically support organizations and charities focused on the needs of at-risk or homeless youth who have been abandoned, abused, neglected and/or exploited – to lift them out of poverty, protect them from abuse and neglect, and to provide access to adequate shelter, health care and educational opportunities.