Trade Marketing Strategist
Location: Atlanta, GA
As our Trade Marketing Strategist, you will use your creativity and strategic prowess to directly boost brand visibility and sales through innovative dealer and merchandiser initiatives. You will lead our Eggsperts online training program and empower a passionate community with the knowledge and skills to champion our products.
Develop and implement trade marketing strategies to increase brand visibility and sales at the dealer/merchandiser level.
Lead the online training programs for the Eggsperts community, ensuring they are fully equipped with the necessary knowledge and skills to sell our products.
Communicate effectively with the Eggsperts and distributor community, providing them with regular updates on new products, marketing initiatives, and sales strategies.
Monitor and analyze the performance of the Eggsperts community, identifying areas for improvement and implementing corrective measures.
Collaborate with the sales team to develop and execute promotional events and campaigns.
Coordinate with the marketing team to ensure consistency in branding, merchandising and marketing messages across all channels.
Develop and maintain strong relationships with trade partners and key customers.
Bachelor degree (emphasis in business/marketing or related field), MBA or other advanced
degree highly preferred
3-7 years of experience working with a leading CPG company (Trade Marketing, Brand
Activation, Sales or related position)
Fluent in English (verbal and written)
Experience in leading/working with cross-functional teams
Tenacious, results driven leader who builds relationships and sees initiatives through
Fluency in email/CRM systems, specifically Hubspot
Ability to think creatively, generate options, build consensus, and execute
Strong financial understanding of P&L, Go to Market, and relation to decision making
Proficient skill-set in Microsoft Office including Excel and PowerPoint
Aptitude for both strategic thinking and detail-oriented operational management
Developing a multi-year plan or approach and executing at least one year of the plan
Physical Work Requirements:
Sedentary Work involves exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.
Our Pledge to Fostering an Inclusive and Safe Workplace:
Big Green Egg: pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.
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