Event Activation Manager

Location:

Atlanta, GA

 

Job Overview: 

Big Green Egg is seeking a highly motivated and experienced Event Activation Manager to craft memorable brand experiences by improving brand tasting demos, facilitating engaging consumer events, managing a group of agencies and an internal team to execute our annual EGGtoberfest brand event, support regional market-level activations through our distributor network, and managing the event component of strategic partnership activations.

Key Responsibilities: 

Event Strategy & Execution: Consumer & Trade Events 

  • Lead the planning, coordination, and execution of Big Green Egg’s presence at consumer & trade events, ensuring seamless operations and a standout experience for attendees. Bringing to life evolved brand identity in event space. 
  • Work closely with cross-functional teams to integrate brand messaging and product highlights into all consumer events. 

EGGtoberfest Management 

  • Oversee all aspects of EGGtoberfest, from concept development to post-event analysis, ensuring it meets Big Green Egg’s standards of excellence. 
  • Lead a cross-functional internal team and agency partner to bring the event to life. 
  • Coordinate logistics, vendor management, and on-site operations for EGGtoberfest, delivering a world-class event that celebrates our brand and engages the EGGhead community. 
  • Drive promotional efforts to maximize event attendance and media coverage. 

National & Local Event Process 

  • Create & manage an event feedback loop process with distributors and dealers so all consumer events, demos, tasting events, hyperlocal brand activations, etc. are represented on the brand website.  
  • Partner with the omnichannel team to bring to life for consumers on brand site. 

Distributor Market-Level Activation Support  

  • Support regional market-level activations alongside distributor marketing lead for Big Green Egg to boost brand presence and support dealer sales efforts. 
  • Collaborate with the sales team to understand distributor needs and brainstorm effective event solutions.  
  • Serve as an internal advocate for market-level activations, coordinating with marketing team for support.   
  • Support event logistics, including planning, co-op budgeting, and coordination, to ensure successful outcomes and alignment with brand standards. 

Class Experiences & Playbooks 

  • Build strategy for class experiences (physical, virtual) & partner with chef, retail team, and volunteers to execute. 
  • Development of class playbooks & toolkits for empowering distributors and dealers to facilitate physical and virtual class experiences. 

Project Management 

  • Oversee the end-to-end management of brand activations, ensuring projects are delivered on time, within budget, and to the highest quality. 
  • Coordinate with internal teams, external vendors, and agencies to execute events and activations effectively. 
  • Monitor and evaluate the performance of events and activations, providing insights and recommendations for future improvements. 

Brand Representation 

  • Act as a brand ambassador, ensuring all events and activations reflect Big Green Egg’s commitment to quality, innovation, and community. 
  • Serve as the primary contact for all brand activation inquiries, representing Big Green Egg in both internal and external communications. 

Qualifications: 

  • Bachelor’s degree in Marketing, Business, Communications, or a related field. 
  • 3-5 years of experience in brand activation, event management, partnership management, or experiential marketing, preferably within the outdoor lifestyle or premium consumer goods sectors. 
  • Proven experience managing large-scale events, including notable events like EGGtoberfest. 
  • Strong understanding of brand strategy, consumer behavior, and event execution principles. 
  • Excellent project management skills with the ability to handle multiple projects in a fast-paced environment. 
  • Exceptional communication, negotiation, and relationship-building skills. 
  • Willingness to travel and work non-traditional hours as needed for events and activations. 

Preferred Qualifications: 

  • Experience with outdoor cooking or lifestyle brands. 
  • Knowledge of digital marketing and social media integration in event planning. 
  • Proficiency in event management software and CRM tools. 

Working Conditions: 

  • The role may require frequent travel and flexibility in working hours, including weekends and evenings, depending on event schedules. 
 

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